BMW sheds more light on the future of the new-and-improved Alpina brand.

Now that Alpina sits fully within the BMW Group, the brand is entering a new chapter, one that appears to lean heavily into flagship luxury. The focus is moving toward high-end interpretations of the ...

A new chapter of performance has just started for BMW, as Alpina becomes BMW Alpina. The transfer of Alpina trademark rights took place on January 1, 2026, marking the launch of the new brand as an ...

BMW has announced that Alpina, its longtime collaborator, will become a stand-alone brand. The rights to the Alpina trademark were transferred to BMW on January 1, 2026, marking the launch of the ...

BMW revealed the Vision BMW ALPINA at the 2026 Concorso d'Eleganza Villa d'Este, a one-of-one design study that does ...

View post: Tesla Model Y Battery Still Shows 99% Health After Fast Charging The Vision BMW Alpina, a new concept, reveals the future design direction of the brand. Features luxurious interior, ...

Update: The Vision Alpina coupe concept debuted at the 2026 Concorso d’Eleganza Villa d’Este on Lake Como over the weekend, fresh photos added below For decades, the M badge meant something truly ...

It's taken nearly 60 years, but Alpina is finally going to be an official part of BMW. The brand started out in 1965 producing go-fast parts for BMWs and later tuning models, eventually becoming a ...

There are top-trim vehicles that we here at AutoGuide believe are not in fact better than their more affordable siblings. The 2025 BMW Alpina XB7 is not one of them. Yet the Alpina treatment elevates ...

From entry-level to halo, these dream BMWs quietly coveted by enthusiasts aren’t linked by bodystyle, price point or era, but ...

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Driving as many new cars as I do, I’ve come to learn some hard lessons, most of which are sadly of little use to the average reader. I’ve learned not to speed in France, for example, because those ...