This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. A MacBook Pro is displayed inside of the Apple Carnegie Library store in Washington, DC.

It’s new iPhone preorder day, which means Apple is following the usual tradition of taking down the store a few hours ahead. The store will be back up at 5 AM Pacific Time. Today, customers can order ...

Facing higher memory and storage costs for the iPhone 18 Pro, Apple has several options to reduce the price rises while increasing the average revenue per user.

Apple’s lineup of new iPhones, Apple Watches, and AirPods is now available around the world. Apple is celebrating the launch by sharing a bunch of images from Apple Stores everywhere on its website.

In the Apple Store app on the iPhone, select users have received access to an "early preview" of a new AI-powered virtual ...

Apple is reportedly cutting 2026 hardware shipments as memory supplies tighten. See what it could mean for iPhone, Mac, and iPad buyers.