CHICAGO, July 30, 2019 (GLOBE NEWSWIRE) -- Centro (www.centro.net), a global provider of advertising technology, announced the enforcement of app-ads.txt in Centro’s programmatic ad platform, Basis.

The IAB Technology Laboratory today released app-ads.txt specification in beta, the much-awaited app guidance that can increase the pool of authorized digital advertising inventory while reducing ...

What can be done to stem the rising tide of fraud within the mobile app advertising ecosystem? This year, IAB Tech Lab released three new technical specifications designed to increase transparency in ...

Connected TV may be the media industry’s shiniest new toy, but it’s not squeaky clean – it’s rife with ad fraud, and high CPMs only make the channel a better target for con artists. Several industry ...

Hot on the heels of anti-mobile app fraud tool app-ads.txt, the IAB Tech Lab has released yet another pithily named tool, comprising two parts: Sellers.json and OpenRTB Supply Chain Object. Both come ...

According to the IAB Tech Lab, ads.txt was supposed to be “a simple, flexible, and secure method that publishers and distributors can use to publicly declare the companies they authorize to sell their ...