Time is of the essence when it comes to Amazon Prime Day. Snooze on a great deal, and it’ll probably be gone before you can toss it in your shopping cart. Your best bet for using AI to scour Amazon ...

Amazon is automatically upgrading Prime members’ Alexa to Alexa Plus on Echo devices. Alexa Plus uses advanced AI for more natural conversations and context awareness. Users do not choose to opt in, ...

The number of active users for the tech nearly doubled in the second quarter, with interactions up five times year over year, ...

The best Prime Day deals are out there during Amazon's June Prime Day sale this week. To help you out even more, Alexa+ can also help you maximize your savings during this summer sale event. Amazon's ...

Amazon.com Inc. is taking the wrapper off its upgraded Alexa in the US, offering the AI-enhanced digital assistant to paying Prime customers and introducing a free version for everyone else. Last ...

Amazon is rolling out a new feature in hopes of retaining—or perhaps attracting—new Prime members. The tech giant announced Wednesday that Alexa+, its AI-powered assistant, is now available for free ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Amazon Prime Day 2026 will run from 12:01 a.m. PDT on ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Alexa+, the advanced version of Amazon’s personal assistant, is expanding to the United ...