When Kanye West aka Ye brokered a peace treaty with Adidas in 2024 after years of estrangement drama, little did the fans ...

Adidas is putting Yeezy in the past. The rap icon penned a lengthy rant on Instagram Wednesday, January 8, prompting the ...

Adidas responded after Kanye West blasted the sportswear giant in a scathing Instagram rant over his Yeezy brand.

Despite that, Ye is upset. In a lengthy post shared on Instagram last night (January 7), West accused Adidas of attempting to bury his Yeezy brand in online search results, writing, “When you ...

Kanye West is back at it, unleashing a fiery rant on Instagram as he takes aim at Adidas once again, accusing the brand of undermining his business efforts. The 47-year-old artist shared his ...

Following Kanye West’s latest Instagram rant, Adidas has pulled all Yeezy merchandise from its website. The rapper and designer accused the brand of continuing to profit from Yeezy products ...

West designed trainers under the Yeezy brand and Adidas said the loss of the business cut sales by €400m (£350m) in the first quarter of the year. Overall, total revenue fell by 1%. Despite the ...

In the post, Kanye shared a screenshot of a Google search for his popular Yeezy brand, showing the Adidas website ranking above his YZY website. “Members at Adidas, stop doing this,” West wrot ...