Introduction: A Monument of Social PsychologyBasic Book InformationOriginal Title: Influence: The Psychology of Persuasion (First edition 1984) Latest Edition: Influence (New Edition) (2023, with the ...

Thank you for stopping by during your weekend. This is a place where we bring back one book at a time—including those not yet available in Japanese—that offers a little bit of learning to help you ...

Building and wielding influence creates a unique kind of gravitational pull with clients and prospects. Robert Cialdini, through his decades of behavioral and social science research and foundational ...

Your dream customers aren't that different from everyone else. They respond to the same psychological triggers that Dr. Robert Cialdini uncovered in his bestselling book, Influence, first published in ...

Now, Cialdini has published his sequel to Influence. Pre-Suasion: A Revolutionary Way to Influence and Persuade, extends the science of persuasion in several important ways. Notably, Pre-Suasion adds ...

I attended a live webinar last month led by Dr. Robert Cialdini. He’s the author of the seminal book “Influence: The Psychology of Persuasion.” If you haven’t read his work, you almost certainly know ...

An interview with social scientist Robert Cialdini by Sarah Cliffe Robert Cialdini, considered the leading social scientist in the field of influence, was initially drawn to the topic because he saw ...

People are trying to influence you all the time. Sometimes they’re doing it in an annoying or underhanded way. I signed up for a credit card recently, and the bank that issued the card sent me a ...

Opinions expressed by Entrepreneur contributors are their own. After a 30-year wait, Robert Cialdini has written a sequel to his best-selling classic, Influence. The new book is Pre-Suasion: A ...

Applying this vital skill and enhanced level of engagement to your financial services business has been a goal of many advisors, but requires a strategic commitment to realize, not just a tentative, ...