The prices you pay for goods online may be determined by your browsing history, zip code, and more. Learn how surveillance ...

Big brands are making big bucks off your every move! Companies can use your information to charge you more when you’re ...

Because it could? This is known as surveillance pricing, and a recent study from the Federal Trade Commission suggests that it happens all the time. To back up for a moment: Last July, the FTC ...

Consumer advocates say you can, all because of surveillance pricing. As a mom to three kids, I shop a lot, and it's usually done online. I didn't really know how surveillance pricing works until I ...

The proposed Preventing Algorithmic Pricing Discrimination Act would hamstring programs that set unfair prices using personal ...

Forbes contributors publish independent expert analyses and insights. Ever feel like flight prices are all over the map? So does the Federal Trade Commission (FTC). The consumer watchdog agency ...

But in the era of targeted ads and surveillance pricing, many students are weighing convenience and counting pennies. Surveillance pricing is the practice of using a consumer's location or browser ...

What happens when these data-driven practices seep into everyday commerce? Enter surveillance pricing, a system where what you pay isn’t just based on supply and demand but on who you are.

Price optimization” consultants are helping clients capitalize on Trump’s chaotic tariff rollout by using surveillance ...

These aren’t flukes. They’re features of a hidden system designed to exploit consumers known as “surveillance pricing.” And it’s happening every day, to all of us, without our knowledge. Companies use ...

Consumer advocates say you can be, all because of something called surveillance pricing. Kristine Lazar reports. 32,951 people played the daily Crossword recently. Can you solve it faster than others?

Democratic Bronx Assemblymember Emérita Torres unveiled the bill, an effort to protect consumers from surveillance and deceptive price hikes. The bill would work to keep costs more transparent ...