Democratic lawmakers in California are latest to try outlawing personalized pricing amid a nationwide push by consumer ...

Because it could? This is known as surveillance pricing, and a recent study from the Federal Trade Commission suggests that it happens all the time. To back up for a moment: Last July, the FTC ...

March 5, 2025 (San Diego) -- Most people might not know that companies with an online presence are using personal information ...

In many cases, surveillance pricing is legal, but some California lawmakers want to change that.

Charging customers different prices for the same items isn’t necessarily illegal, but it’s become turbocharged by technology, ...

A San Diego assemblyman introduced a bill to outlaw discriminatory pricing that’s based on how you purchase items online and what merchants think you’re willing to pay.

On January 17, 2025, the US Federal Trade Commission (FTC) released the preliminary observations and findings from its ongoing study of surveillance pricing. According to the FTC, surveillance ...

Assembly Bill 446 is one of a handful of bills this session targeting the use of algorithms in retailer pricing.

Amazon has slashed the price of the Blink Outdoor 4 5-Pack to just $200, down from its regular $400 price tag. This 50% ...

San Diego Assm. Chris Ward, a Democrat, said he introduced Assembly Bill 446 to protect consumers from “surveillance price gouging” at a time when many people cannot afford basic necessities.