We all pretty much knew that's what would be featured at the show, and that's what we got. Just like last year, the prices start at $799, $999, and $1,299 for the Galaxy S25, S25 Plus, and S25 Ultra, respectively.

At Samsung Unpacked S25, Samsung showed off an AI-curated “Now Brief” that transforms the lock screen into a daily report.

Samsung’s first Unpacked event of 2025 delivered the Galaxy S25 series — as expected. Although the phones don’t have dramatically upgraded specs, the company stuffed — you guessed it! — more AI into the devices.