Adidas replaces Puma

Adidas replaces Puma as Mercedes F1 partner post-Hamilton
German apparel and footwear brand Adidas will enter Formula One as kit suppliers to the Mercedes Formula One team in a multi-year partnership announced on Tuesday for the new post-Lewis Hamilton era.
Adidas replaces Puma as clothing partner of Mercedes-AMG Petronas F1
German sports giant Adidas will become a sponsor and clothing partner of Mercedes-AMG Petronas F1. The sponsorship deal is reportedly worth at least
Adidas enters F1 with Mercedes-AMG partnership, replacing Puma after 13 years
Following the loss of its contract with the German Football Association (DFB) last year, Adidas is expanding its horizons. The brand is reportedly set to partner with the new Audi Formula One team when they join the grid in 2026 and has plans to collaborate with English soccer club Liverpool starting next season.
Formula 1: Adidas Returns to F1 With Mercedes, Alpine Partner With Castore
F1's fashion silly season moved into top gear on Tuesday with Alpine switching to Castore while Mercedes brought Adidas back into the sport.
Motor racing-Adidas replaces Puma as Mercedes F1 partner post-Hamilton
German apparel and footwear brand Adidas will enter Formula One as kit suppliers to the Mercedes Formula One team in a multi-year partnership announced on Tuesday for the new post-Lewis Hamilton era.
Adidas replaces Puma as Mercedes F1 partner post-Lewis Hamilton era
German apparel and footwear brand Adidas will enter Formula One as kit suppliers to the Mercedes Formula One team in a multiyear partnership announced on Tuesday for the new post-Lewis Hamilton era.
Mercedes kick off post-Lewis Hamilton era with new Adidas deal
Adidas will enter Formula One as kit suppliers to the Mercedes Formula One team in a multi-year partnership announced on Tuesday for the new post-Lewis Hamilton era.
Adidas Is the Latest Athletic Brand to Enter F1 With New Mercedes-AMG Petronas Deal
Adidas said it will create a complete range of apparel, footwear and accessories for the entire team as well as fans.
Adidas enters F1 with Mercedes apparel deal
Off the track, we will bring a fresh perspective to the sport by introducing exciting lifestyle product and extending the reach to a new generation of fans.” Mercedes F1 team
Mercedes Signs Game-changing Adidas Deal for 2025 Formula 1 Season post-Lewis Hamilton Transition
German sportswear giant Adidas is set to make its mark in Formula 1 through a newly announced multi-year partnership with the Mercedes F1 team
Adidas joins Mercedes-AMG PETRONAS F1 team in multi-year partnership for exclusive apparel
From what is understood, the collaboration will focus on creating a range of apparel, footwear, and accessories for the team and its fanbase.
Tiger Woods’s Sun Day Red logo can’t catch a break
Puma has filed a notice of opposition over Sun Day Red's tiger logo, which it argues is too similar to its own.
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Adidas-Mercedes Collab Is Bad News For Puma, But F1 Just Became The Biggest Lifestyle Brand On Earth
This shift mirrors the sport’s surging popularity in new and emerging markets, with North America now boasting three Grand ...
Can Adidas and Mercedes Make the First Hot Formula 1 Gear?
The 2025 season was already going to be a year of transition for the Mercedes Formula 1 team. With longtime championship ...
Adidas’ top Portland exec on hiring, growth in 2025
As it recovers from the quarters-long effects of its Yeezy business, Adidas is looking to reestablish itself as a global ...
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PUMA Easy Rider “Lovers” sneakers for Valentine's Day 2025: Where to get, release date, price, and more details explored
With decades of constantly producing high-end models, Puma has a legendary history in the athletic footwear industry.
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Adidas Joins Mercedes Formula One: A New Era
Adidas has partnered with the Mercedes Formula One team as kit suppliers in a new era following Lewis Hamilton's departure.
Why do different football competitions have different balls?
BBC Sport explains the regulations around the size, weight and dimensions of footballs, and how much these can vary.