Lionsgate and Runway have entered into a partnership centered around the creation and training of a new AI model, customised on Lionsgate’s proprietary catalo

Proprietary AI models could allow Lionsgate execs to watch a rough draft of a movie before they make greenlight decisions.

AI startup Runway has made a name for itself building generative models seemingly trained on unlicensed content from around the internet. Now, the company has signed a deal with Lionsgate that will give it access to the studio’s massive portfolio of films and TV shows.