We are thrilled to represent Fear of God Athletics in the Overtime Elite basketball league! This partnership goes beyond ...

Adidas’ Fear of God Athletics has announced a new venture— a basketball team, which is joining the Atlanta-based league ...

The shoe’s first on-court look came in the NBA on Oct. 25, when Gabe Vincent of the Los Angeles Lakers wore a black Adidas ...

At the Overtime Elite Arena in Atlanta, Georgia, Sports Illustrated's Kicks on SI was on hand for an exclusive conversation ...

Jerry Lorenzo thinks his new Adidas sneakers are perfect—almost. “With the first couple of shoes,” he says, “we didn't land all the way there.” The Fear of God founder is sitting at a ...

Fear of God Athletics is based out of Fort Lauderdale, Florida and already has an immense following through their affiliation with Adidas. Fear of God Athletics may be the newest team in the ...

adidas Fear of God Athletics Returns With New Footwear This Week ...

Adidas has a few dozen sponsorships and partnerships with celebrities and artists, including permanent ones with Stella McCartney and Jerry Lorenzo’s Fear of God. Adidas’ sponsorships provide ...

Fashion designer Jerry Lorenzo first came on the scene in 2013 when he launched his Los Angeles-based luxury streetwear label Fear of God. The clothing line has a cult-like following, including ...

Whether you’re looking for a great gift or something to treat yourself with, adidas, Jordan Brand, Crocs, Nike, HOKA and Vans ...

This week, Kansas City Chiefs quarterback and adidas unveiled a special apparel and footwear collection that honors trailblazing black athletes. The adidas Mahomes 2 x NLBM Collection was designed ...

Adidas has a few dozen sponsorships and partnerships with celebrities and artists, including long-standing ones with Pharrell Williams and Jerry Lorenzo’s Fear of God. Adidas’ sponsorships ...