Company chair and CEO James Quincey has presented President-elect Trump with a special commemorative bottle of Diet Coke ahead of Trump's inauguration.

After years of receiving backlash for progressive messaging, heads of companies from Facebook to Boeing may be ready to go in the opposite direction.

Critics on social media called out the “ass-licking” of Trump by corporations ahead of his return to the Oval Office. Multiple other bosses ― from Meta’s Mark Zuckerberg and Amazon’s Jeff Bezos ― have been accused of bending the knee to Trump in recent weeks.

Coca-Cola CEO James Quincey on Tuesday hand-delivered Trump a personalized Diet Coke bottle honoring his upcoming inauguration—a huge aboutface from a company that was condemning the “unlawful and violent events” of January 6 just four years ago.

The gift comes after Coca-Cola slammed the president-elect and his supporters following the Jan. 6 insurrection

The head of Coca-Cola gave Donald Trump a personalized Coke bottle, despite the company previously condemning the Jan. 6, 2021, riot.

Donald Trump has received an honor indicative of his particular love for soda with his inauguration less than a week away: his own inaugural Diet Coke bottle.

In a break with the tradition that has existed since the early 2000s, the Coca-Cola Company has developed a new commemorative bottle specific to Donald Trump.