If Apple follows suit, OpenAI or Anthropic could lock in another blue-chip customer, pushing both further ahead in the AI arms race. More importantly, Siri’s long-awaited glow-up might actually deliver this time.

For months, Apple has been working to get its AI-enhanced Siri back on track after delaying the overhauled assistant’s launch in March. Apple later appointed Vision Pro head Mike Rockwell as the leader of AI and Siri after CEO Tim Cook “lost confidence” in the team’s former chief, John Giannandrea.

A previous Bloomberg report in March said Apple did not provide the resources needed for the company to develop an AI-powered Siri. Apple had not focused on AI until OpenAI’s ChatGPT changed the tech landscape in late 2022, which set Apple (and other companies) scrambling.