Nuclein’s DASH SARS-CoV-2 & Flu A/B Test, which is designed for use with the DASH Rapid PCR System, has gained the US Food ...

To combat this issue, Sonora Quest is offering free COVID-19 and influenza A/B testing for uninsured Arizonans. Tune into 13 ...

Researchers from Southern Methodist University and University of Michigan published a new Journal of Marketing study that examines platforms' A-B ...

Choosing the right A/B testing tool isn’t just about picking the first one you come across. It’s like finding the perfect pair of shoes—you want something that fits just right. You need to ...

NEW YORK – An Etsy executive at Forrester’s CXNYC 2016 claimed that while the online marketplace relies heavily on A/B testing for optimizing its site layout and checkout options, the strategy ...

Bojinov, Iavor I., Guillaume Sait-Jacques, and Martin Tingley. "Avoid the Pitfalls of A/B Testing." Harvard Business Review 98, no. 2 (March–April 2020): 48–53.

Split testing, or A/B testing, is a method of comparing two variations of an element, such as ad copy or call to action (CTA), to determine which performs better. For example, you might test a ...

Sonora Quest Laboratories has expand its partnership with Centers for Disease Control and Prevention’s (CDC) Increasing Community Access to Testing (ICATT) program to offer free combination COVID-19 a ...

Nuclein, a leader in rapid, point-of-care molecular diagnostics, today announced it has received U.S. Food and Drug ...

In this video, I show you how to use the new YouTube A/B Thumbnail Testing tool. This tool, which is now available to ...