Former Mindshare boss Nick Emery joins You & Mr Jones with …
WEBApr 21, 2021 · Former Mindshare CEO Nick Emery (below) has resurfaced at You & Mr Jones to lead its newly-minted media division You & Mr Jones Media. Emery left Mindshare after a Zoom conference call jape misfired. You & Mr Jones styles itself as the first 'brandtech' group. It was founded by former Havas CEO David Jones in
JWT’s Jeremy Bullmore: a 1960s intellectual at a key turning point …
WEBJan 11, 2023 · Tributes are still rolling in for Jeremy Bullmore, former JWT creative director (in the days when big agencies had just one), chairman, WPP board director and eminence grise and the wittiest of business agony aunts. Martin Sorrell in Campaign called him "probably" the best writer of his or any other generation. I doubt that Bullmore,
New study shows black people better represented in ads
WEBSep 28, 2023 · All those black and ethnic people we see in ads these days seems to have had an effect: a new study from the Black British Voices Research team shows that 77% of black British people believe that advertising campaigns portray black culture better than they did ten years ago. The study was a collaboration between the University of …
Mondelez’ Ritz Crackers are back on TV and ‘Ready when you aren’t’
WEBEmma Hall August 16, 2023. 3,963 1 minute read. VCCP is doing its best to pull Mondelez’ Ritz Crackers out of the 1970s with a new campaign that shows a family caught off guard by guests arriving, sparking a tidying frenzy. The final touch is a bowl of Ritz crackers to welcome the visitors and the line is “Ready when you aren’t.”.
From adman to rocket man: Beattie blasts off
WEBOct 9, 2023 · Trevor Beattie, best known to adland for his “Hello Boys” and “FCUK” campaigns of the 90s, has finally realised his childhood dream - space travel. He was one of three passengers on board Virgin Galactic’s fourth commercial trip to space on Friday 6th October, experiencing a few minutes of weightlessness during …
Talon Outdoor: a new manifesto for Smarter as Standard out of …
WEBMar 21, 2018 · At Talon we pursue a Smarter as Standard approach, which means taking the best of digital advertising techniques and applying them to OOH. Delivering Smarter as Standard means a shift towards data-driven campaign planning, dynamic creative, automated execution and outcome-based measurement. But it also means never losing sight of how and why Out of Home
Waitrose digital-first loyalty scheme collapses in ruins
WEBMar 14, 2022 · Just two weeks after introducing its digital-first myWaitrose loyalty scheme – and scrapping free newspapers in the process – Waitrose has been forced to ditch it, re-introducing printed vouchers (although not the newspapers, yet) alongside the digital gubbins. This follows thousands of complaints from customers who didn’t like the scheme ...
MAA blast from the past: Saatchi’s Health Education Council
WEBAug 24, 2020 · MAA blast from the past: Saatchi’s Health Education Council. Saatchi and Saatchi Garland-Compton as it was back in 1978, as the brothers embarked on their quest for world domination with the reverse takeover of the rather bigger Garland-Compton. In the intervening 40-odd years in the UK we’ve had endless po …
MediaLink’s Michael Kassan quits new owner UTA
WEBStephen Foster March 13, 2024. 1 2,093 1 minute read. One of adland’s most high profile fixers, Michael Kassan of MediaLink, has left United Talent Agency following a major row. Kassan sold MediaLink to Cannes Lions organiser Ascential in 2017 and stayed on when Ascential sold it to UTA for $125m in 2021. Both sides are suing each other.
Clear Channel lures start-ups to OOH with financial and creative ...
WEBJun 16, 2021 · Start-up culture has thrived during the pandemic, but many new businesses rely on social media rather than above-the-line advertising to reach customers. Clear Channel wants to encourage more of them to spend on OOH by matching their media budgets pound-for-pound in the first year. Grocery delivery service Weezy and drinks brand Tenzing have already joined
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