Essential guide to writing an advertisement | Marketing Donut
WEBGood headlines can: Highlight the key benefit of your product or service. For example, expertise, convenience, reliability, service, value for money, or a unique selling point. Contain news or be topical. Arouse curiosity. For example, by asking a question which the advertisement can then answer. Provide an endorsement.
Six factors that can affect your marketing strategy
WEBJan 19, 2022 · Economic factors. Recession (and factors like the ongoing pandemic) can affect your marketing strategy. In that scenario, it's likely you will have a smaller budget and fewer resources. It's also worth noting that consumers are less likely to make purchases if they don't feel confident in the economy or their financial situation.
Small business marketing tips and advice | Marketing Donut
WEBMarketing Donut provides practical information to help your business succeed. Launched in 2009, the Donut websites have grown to be the UK’s largest resource for small businesses.
The best small business CRM software in the UK - Marketing Donut
WEBAug 12, 2024 · Pricing: Free editions of both Zoho CRM and Bigin offering reduced functionality. Bigin free basic plan for a single user. Paid plans £5 - £10 per user per month (billed annually) Zoho CRM £12 - £42 per user per month, discounts for annual billing. Read more about Bigin for small businesses and Zoho CRM sales CRM software.
Developing your USP: A step-by-step guide - Marketing Donut
WEBUse this positioning to develop your business and your marketing strategy, creating copy and images that support your USP. Evaluate these activities using your USP as a benchmark. Create a social media strategy based around your USP to build awareness of what makes you different. Keep monitoring trends and …
How to create product interest when marketing to children
WEBApr 14, 2022 · Use kid-friendly language. When marketing to children, it's essential to use language they will understand. Avoid using jargon or technical terms that they won't know. Instead, use simple words and sentences to explain your product or service. It's also important to avoid using too much text when marketing to children.
11 cheap or free advertising methods | Marketing Donut
WEB4. Content marketing. A successful content marketing strategy will drive traffic to your website and help with search engine optimisation, and it can be completely free. However, writing can be labour-intensive, and you will need to be a competent (and quick) writer. AI tools can make content suggestions and help you create rough drafts.
What is PR? - Marketing Donut
WEBWhat PR means in business marketing. There are three key components to PR: Distributing effective, newsworthy press releases, to entice journalists, bloggers and broadcasters to give you coverage; Responding to journalists' requests for spokespeople, comments and case studies, providing real-life examples to make their copy interesting; Engaging with conversations on social media, including ...
Essential guide to writing a mailshot - Marketing Donut
WEB12 ways to maximise response to your mailshot. Write a compelling heading, highlighting your main benefit. Get to the point and avoid waffle. Explain your offer. Make sure the big benefits are in the first paragraph. Show how your …
A complete guide to writing an effective press release
WEBWriting tips for press releases. A writing style with sentences that are 25 words in length or fewer helps make your press release punchy. A good press release should take a factual tone and be short and concise, giving the journalist the essence of the story. They will get in touch if they want more information.